Interakt is a WhatsApp Business API platform from Jio Haptik that helps businesses sell, market and support customers on WhatsApp, with Instagram messaging included on some plans. It’s especially popular with D2C brands and online sellers in India because of its WhatsApp catalog, store features and e-commerce integrations.
Here’s what Interakt offers, how its pricing works in 2026, the hidden costs to watch, and who it’s best for.
Quick Verdict
- Best for: Indian D2C brands, Shopify and WooCommerce sellers, and small teams that want to sell and support customers on WhatsApp.
- Not ideal if: You’re outside India and need local support, or you want the lowest possible per-message cost at high volume.
- Is there a free plan? No ongoing free plan for WhatsApp, but a free trial (usually 14 days) is available.
What Is Interakt?
Interakt is an official WhatsApp Business Solution Provider owned by Jio Haptik, a Reliance Jio company. It connects your business number to the WhatsApp Business Platform and gives you tools for campaigns, a shared inbox, automated replies, a WhatsApp catalog and order notifications.
Not sure whether you need the WhatsApp Business app or the API? Read our guide to WhatsApp automation for business.
Key Features
- Shared team inbox with unlimited agents on many plans.
- Bulk campaigns and notifications to opted-in customers, with segmentation.
- WhatsApp catalog and store: Let customers browse products and order inside WhatsApp.
- E-commerce integrations: Shopify and WooCommerce for order updates, COD confirmations and abandoned cart reminders.
- Chatbot and auto-replies: Welcome messages, FAQs and, on higher plans, branching chatbot flows.
- AI agents: AI-powered replies through Haptik, sold as an add-on.
- Instagram inbox: Manage Instagram DMs alongside WhatsApp on eligible plans.
- Click-to-WhatsApp ads tracking and analytics.
- APIs and webhooks for custom integrations on higher plans.
Interakt Pricing (2026)
Interakt restructured its plans in 2026, and prices differ by region and billing cycle (monthly, quarterly or yearly). Based on Interakt’s public India pricing as of late 2026:
| Plan | Approximate India price | What you get |
|---|---|---|
| Growth | About ₹2,799/month | WhatsApp (or Instagram), shared inbox, campaigns, catalog, integrations, unlimited agents in included roles |
| Advanced | About ₹3,799/month | Both WhatsApp and Instagram, advanced chatbot flows with branching, auto-assignment, webhooks |
| Enterprise | Custom | Higher limits, personalized support, no markup on Meta message rates |
Quarterly and yearly billing usually lower the effective monthly price, and international customers see USD pricing. Always confirm the current plan on interakt.shop before you pay.
Costs that aren’t obvious at first
- Message markup: On most plans, Interakt charges a higher per-message rate than Meta’s base rate (reported at roughly 12 to 25%). Only Enterprise is listed without markup. At high volume, this can matter more than the plan fee.
- Meta message charges: Marketing, utility and authentication templates are charged per message. In India, marketing messages cost around ₹0.86 to ₹1 at Meta’s 2026 rates, before markup.
- Service replies: From October 1, 2026, Meta charges for service replies beyond 1,000 a month per number.
- AI agents: Sold as a separate add-on.
- Renewals: Check what happens to your price when your plan renews, especially on quarterly or yearly billing.
Note: Release dates and rollout timing can change. Please confirm the latest details on the official website or help center.
How to Get Started With Interakt (Step by Step)
- Prepare a Meta Business account, a business website and a phone number for the WhatsApp API.
- Start the free trial at interakt.shop.
- Connect your number to the WhatsApp Business Platform through Interakt’s setup.
- Connect your store (Shopify or WooCommerce) to enable order notifications.
- Upload your catalog so customers can browse products in WhatsApp.
- Create and submit templates for order updates and campaigns.
- Set up auto-replies for common questions, then test everything before launching campaigns.
Best Use Cases
- D2C fashion, beauty and food brands: Catalog browsing, order updates and repeat purchase campaigns.
- COD-heavy stores: Automatic cash-on-delivery confirmation messages to reduce returns.
- Abandoned cart recovery for opted-in shoppers.
- Local retailers: New arrivals and festive offers to loyal customers.
- Small support teams: Unlimited agents in one shared inbox.
Pros and Cons
Pros
- Strong e-commerce and catalog features
- Backed by Jio Haptik, a large and stable company
- Unlimited agents on many plans
- WhatsApp and Instagram on higher plans
- Simple setup for Shopify and WooCommerce stores
Cons
- Per-message markup on most plans
- Advanced chatbot flows only on higher plans
- AI agents cost extra
- Plans and pricing have changed frequently, which can confuse budgeting
- Most useful for India-based businesses
Interakt vs AiSensy vs WATI
- AiSensy is usually the cheapest to start, with a Free Forever plan, and is strong for broadcasts.
- WATI offers a polished team inbox and chatbot builder and is more widely used internationally.
- Interakt stands out for selling on WhatsApp, with catalog, store and e-commerce integrations.
For a wider overview, see WhatsApp automation tools for business.
Tips to Get Results
- Start with order updates and COD confirmations. They’re cheap utility messages that customers actually want.
- Keep marketing campaigns targeted to engaged customers to protect your quality rating.
- Compare total cost (plan fee plus marked-up message rates) against alternatives at your expected volume.
- Always offer an opt-out and a way to reach a human.
Frequently Asked Questions
Is Interakt free?
Interakt doesn’t have an ongoing free WhatsApp plan, but it offers a free trial so you can test the platform.
How much does Interakt cost?
Interakt’s public India pricing in late 2026 lists Growth at about ₹2,799 a month and Advanced at about ₹3,799 a month, plus Meta message charges and any markup. Longer billing cycles are cheaper.
Who owns Interakt?
Interakt is owned by Jio Haptik, part of Reliance Jio.
Does Interakt work with Shopify?
Yes. Interakt integrates with Shopify and WooCommerce for order notifications, COD confirmations and abandoned cart messages.
Does Interakt charge extra per message?
On most plans, Interakt’s message rates are higher than Meta’s base rates. The Enterprise plan is listed without markup.
Can I manage Instagram DMs in Interakt?
Yes, on eligible plans. Higher plans include both WhatsApp and Instagram in one inbox.
The Bottom Line
Interakt is a strong choice for Indian businesses that want to sell on WhatsApp, with catalog, store and e-commerce automations built in. Use the free trial, connect your store, and calculate your full cost including message markup before choosing a plan. Explore more tools in our AI tools directory.
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Disclaimer: This article is for general information only and is based on details available at the time of writing. Prices, plans, features, release dates, policies and availability can change at any time and may vary by country. Please verify the latest information on the official website of the company or product mentioned before making any decision or purchase. Next DigiTech is an independent website and is not affiliated with or endorsed by the companies mentioned; all trademarks belong to their respective owners. We are not responsible for any loss or decisions made based on this content.
